RECAP OF THE COMPLETE SEO CLASS @ BCL
Tuesday, May 17th, 15 people gathered in Brooklyn Creative League’s 1st floor conference room united with a common question many have in this internet-saturated advertising world: what is SEO and why the heck is it so important?
Mike Peggs, of Marccx Media, led a three hour class and discussion titled “The Complete SEO Class” and it was just that. In the span of an evening he touched on all parts of SEO, giving our entrepreneurs, business owners, digital marketers, and more a chance to really gain understanding of the many facets of targeted traffic. He shared the strategies for creating an effective SEO campaign that improves online visibility and brings potential customers to company websites, while also keeping us engaged and focused on learning the deeper reasonings behind these moves. His presentation included: drivers of online traffic & the importance of SEO, how search engines work, keyword research + competitive analysis, on-page optimization, off-page optimization, link building strategies, & SEO tools. The class felt like a conversation, bouncing thoughts, ideas and questions around together while Mike led the group through slides showing both statistical data and examples. Having previously worked at Google and now at Marccx Media, Mike’s knowledge and expertise made for a truly valuable class.
MARCCX MEDIA IS A FULL SERVICE DIGITAL MARKETING AGENCY BASED IN NEW YORK CITY. THEY SPECIALIZE IN SEARCH ENGINE OPTIMIZATION (SEO) AND CONTENT MARKETING, AND ARE DEDICATED TO DELIVERING TARGETED TRAFFIC THAT CONVERTS PROSPECTS TO PAYING CUSTOMERS.