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Lunch & Learn: Social Media Marketing

How To Amplify Your Content with Facebook & Instagram Paid Marketing

Social media advertising allows you to reach precise audiences in places that they're spending time. Learn how both B2B and B2C companies can benefit from social media advertising. Find out how you can get started. We'll cover topics including:  

  • Defining your goals
  • Building blocks of FB/IG advertising
  • Brainstorming potential targeting groups (demographic, interest, behavioral)
  • Custom audiences & website retargeting
  • Ad units and placements

Join us June 13 at 12pm for this lunch-and-learn! BYO lunch! 


About Foxwell Digital

Andrew and Gracie Foxwell are the co-founders of Foxwell Digital, a social media advisory firm based in Madison, Wisconsin. They collaborate and consult with Fortune 500 companies, globally recognized nonprofits, e-commerce entrepreneurs, and local startups on Facebook and Instagram advertising, online fundraising, and digital marketing strategies. They work with clients like KIND Snacks, Grand Ole Opry and more, having spent over $100MM through the platform since 2010. When they're not at their desks, Andrew and Gracie can be found on their front porch feeding Wisconsin cheddar to their Goldendoodle Wingra. 


Presented by Media Volery

Media Volery has been proud part of the BCL community since 2015. (Find us on the 3rd floor!) As a strategic marketing agency and consultancy with a digital focus, we support growing businesses and help them tell their brand stories compellingly, while achieving their business goals. We believe in research, metrics-driven insights, and keeping our eyes on the prize. Our clients include retail brands, luxury brands, software companies, professional services, and nonprofits.

Earlier Event: May 31
Early Morning Runner's Meet Up
Later Event: August 17
BCL at the Brooklyn Cyclones!